Scratch Made

partnering with brands we believe in

Partnering with brands we believe in

Welcome to Scratch Made, a boutique company from the dynamic duo behind the award-winning blog Root + Revel. After working with dozens of brands on sponsored content, Kate Kordsmeier and Heidi Geldhauser saw a hole in the market, one they were uniquely qualified to fill. So the duo teamed up again to launch Scratch Made, your one-stop-shop freelance service for recipe development, food photography + video designed for brands looking to stand out from the crowd.

With nearly three decades of combined experience working with chefs in restaurant kitchens, brands and personalities in photography studios, reporters and editors in newsrooms and influencers in the blogosphere, Kate and Heidi can create stunning, compelling imagery, innovative, SEO-friendly recipes and engaging, viral video content to help your brand grow.

And unlike sponsored posts, you own all the rights to the content, so you can use these original creations on your website, social media feeds, brochures and marketing materials, catalogs and even cookbooks! No need to even give us credit. Scratch Made is all about YOU!
Magazines Featuring
Our Bylines
Branded Photo
Published Cookbooks
100+ recipes edited
Over 375 original images
Published Recipes
Instagram Followers
Years of Experience with
Propping, Styling, Writing, Editing + Recipe Development
Unique Blog Posts
and 600+ Images
in 18 months
Countries Traveled for Work

Our Brand Work

Recipe Development + Photography

Unique Recipes, Authentic Integration, Mouthwatering Photos
We'll put your product center stage in a highly sharable recipe.

Viral Videos

Highly Viral, Enticing Editing, Professionally Produced
Video is the way of the future online. Let us create captivating videos to deliver your brand message in an engaging demo.


Kate Kordsmeier

Kate Kordsmeier

Co-Founder, Recipe Developer + Writer
After a decade of writing about food, travel + lifestyle for over 125 national magazines and newspapers, Kate started Root + Revel, a food and wellness blog. She is the chief recipe developer and content creator. With an insatiable curiosity, an analytical journalist’s eye and a limitless library of ideas, Kate’s passion lies in telling stories and creating unique recipes that spotlight innovative tastemakers who put sustainability and health first.
Kate Kordsmeier

Heidi Geldhauser

Co-Founder, Photographer + Videographer
For nearly two decades, Heidi has been photographing lifestyle and food for dozens of brands, restaurants and publications nationwide. Heidi loves working with businesses to help develop their brand identity and create original content to help them stand apart.
Kate Kordsmeier

Kate + Heidi have worked together for over four years. Their partnership started when they collaborated on the cookbook, Atlanta Chef's Table. Kate wrote all of the copy in the book, and edited over 100 recipes from Atlanta's best chefs and restaurants, while Heidi visited each location to shoot chef headshots, restaurant interiors and signature dishes.

The book came out in February 2015--to celebrate, Kate + Heidi hosted a sold-out launch party raising over $15,000 to benefit The Giving Kitchen, an Atlanta-based food charity.

The event was such a success that the following year, they hosted a second charity dinner with a dozen of Atlanta's top chefs. The event sold out and raised over $20,000 for the Giving Kitchen and an arts scholarship started by the duo.

Kate + Heidi teamed up again when Kate launched Root + Revel--Kate develops all of the content and recipes on the site, while Heidi complements each post with stunning imagery and video.

And now the pair has joined forces again with Scratch Made. They're bringing their signature recipe development and food photography + video services to brands looking to stand out from the crowd. Their Atlanta studio boasts abundant natural light, ample product storage and the ability to host clients, video shoots and product imaging.

Recognize that photography is the most important element


Your business is unique, and so are our rates. We are happy to create a custom package to ease your workflow, fill your social feeds with content for every day of the month, prepare for holidays, engage with your customers and populate your blog, website and marketing materials with original, professional content.
You won't have to lift a finger--we take care of everything!
Likewise, Scratch Made's services are a great way to fulfill requests from print publications and quality media outlets to get your brand more press, and thus more customers.
Rates are subject to change. Please inquire for a custom quote.

Social Media Package

  • Streamline your workflow and get an entire month's worth of content for your social media feeds--whether you need recipe photos or styled images of your products, we can help!
  • 30 high resolution brand photos
  • Full rights to recipe + photos goes to brand
  • Get a 10% discount when you book quarterly,
    and a 20% discount when you book monthly.

Viral Video Package

  • Convey your brand’s story, recent initiatives or research findings to your target market through engaging and compelling video. You can use the video on social media, in Facebook ads, on your website and more!
  • One branded 1080p HD video (up to 60 seconds)
  • Full rights to video goes to brand
  • Bundle Offer: 3 videos for $4,000 (a 10% savings!)

Recipe Development Package

Perfect option for chefs, restaurants, bloggers and brands who need help converting, formatting and developing recipes for home cooks
  • Fulfill media requests, offer influencers customized recipes or create engaging content for your own website, catalog or brochure with our original recipes that highlight your products. Reward members with exclusive recipes or create recipe cards to hand out at events, tastings or even to retailers that sell your products.
  • Recipe Editing: $250 per recipe
  • Recipe Testing: $500 per recipe
  • Recipe Creation: $1,000 per recipe
  • Full rights to recipes goes to brand
  • Bundle Offer: 3 original recipes for $2,700 (a 10% savings!)
  • If you'd like to discuss opportunities to be promoted on Root + Revel's blog, please visit this page.



Don't just take our word for it! Here's what our clients have to say:

Working with Kate makes my job easy! I can always count on her to create outstanding content that resonates with our shoppers!

Erin Miller, Sprouts Farmers Market

Heidi’s images are beautiful and her creativity and eye have helped us continually create fun new ways for customers to engage with our brand.

Emily Nethero, Garnish & Gather

Kate, who was a joy to work with, seamlessly integrated our brand into her swoon-worthy content, raising brand engagement in an authentic way.

Whitney Spielfogel, Harmless Harvest


Still have questions? Shoot us an email!

Our HeadquartersAtlanta, GA


Sponsored Content OpportunitiesRoot + Revel