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5 Affordable Natural Beauty Brands

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Mainstream products contain toxic chemicals, but safe skincare can be expensive. Here's a guide to the best affordable natural beauty brands on the market.| rootandrevel.com

A few weeks ago, we talked about all of the harmful, toxic chemicals found in the majority of our personal care products, from shampoo and body wash to deodorant, lotion and makeup. When I first learned that I could be essentially giving myself cancer, disrupting my hormones to the point of infertility and irritating my skin beyond repair by using mainstream products, I felt the urge to throw out everything I owned and start over. Of course, then I saw the price tag on most skin care products marketed as natural and organic and I started to rethink my grand plans. Admittedly, I first felt like affordable natural beauty might be an oxymoron.

The truth is safe, natural beauty products are generally more expensive than drugstore products. But the savings comes at a price. Fortunately, there IS a happy medium–a handful of thoughtful companies have created safe products that are as effective as they are affordable, and most come without the cancer-causing, hormone-imbalancing side effects. Even better: many of these brands can be found at mainstream retailers like Target, Whole Foods or on Amazon.

RELATED:  The Top 30 Natural Online Beauty Stores (Plus, 20 to Avoid!)

Here are five affordable natural beauty brands you should try:

Mainstream products contain toxic chemicals, but safe skincare can be expensive. Here's a guide to the best affordable natural beauty brands on the market.| rootandrevel.com

  1. Acure Organics (Prices range from $5 to $15 per product): EWG gives this line an overall rating of 1-3 on Skin Deep, so as a whole, it’s incredibly safe. I’ve tried many of their shampoos, body washes and cleansers and have had mostly positive results (their Amazon reviews are extremely high, too). Don’t expect lots of foam and suds (Acure leaves toxic sodium lauryl/laureth sulfates (SLS/SLES) out of their products), but find comfort in knowing that every Acure product is free from animal testing, parabens, sulfates, phthalates, synthetic fragrances, harmful preservatives and artificial colors.
  2. The Honest Company (Prices range from $4 to $16 per product): Yes, the brand founded by Jessica Alba is actually something non-celebrities can afford! Even better, nearly all of the company’s products received a rating of 2 or less on EWG’s Skin Deep. I’m a big fan of their body wash, lotions and oils, all of which not only smell fantastic (like a fresh dreamsicle), but also are all made without phthalates, PVC, formaldehyde carriers, parabens, nanoparticles, triclosan, SLS/SLES, mineral oil, petrolatum and BPA, among other toxins. I subscribe to their bundles to save a bit of extra $$ too.
  3. S.W. Basics (Prices range from $14 to $32 per product): I’ve mentioned before what a huge fan I am of Adina Grigore (her book, Skin Cleanse, changed my entire approach to skincare), and her beauty line is no different. Though it’s a bit more expensive than some of the other brands listed here, it’s by far the most natural on the list. Nearly every product contains only 3-4 ingredients and they’re all naturally-occurring ingredients you’ve not only heard of before and can pronounce, but likely have in your kitchen already (think coconut oil, apple cider vinegar, sea salt and olive oil). I highly recommend starting out with the best-sellers or mini kit–all the products are incredibly moisturizing and effective.
  4. Nourish Organic (Prices range from $10 to $25 per product): This beautifully-decorated line of beauty products is made from vegan, gluten-free, food-grade, 100% USDA-certified organic ingredients. That means no parabens, phthalates, sulfates, petrochemicals, synthetic dyes or silicones, propylene glycol, mineral oils, triclosan, EDTA, aluminum, artificial fragrances or preservatives. That said, some of their products do contain organic fragrance (namely their body products and deodorant). Because they’re not disclosing exactly what’s in their fragrance mixture, I recommend avoiding those products (or only buying their “Pure Unscented” products instead) just to be safe.
  5. Desert Essence (Prices range from $3 to $20 per product): All of the products in this natural beauty line received a 4 or less on EWG’s Skin Deep, plus their ingredients are sustainably harvested, the packaging is recyclable and they’re never tested on animals. To be safe, I’d avoid their Age Reversal Pomegranate Eye Serum and any of their products that contain fragrance. Otherwise, this is an inexpensive line for those seeking natural beauty made without harmful chemicals.

What are your favorite safe skincare brands? Share in the comments below!


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Photo Credit: Heidi Geldhauser

Disclaimer: This post includes affiliate links, and I will earn a commission if you purchase through these links. Please note that I've linked to these products purely because I recommend them and they are from companies I trust. There is no additional cost to you.

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17 comments on “5 Affordable Natural Beauty Brands”

  1. Curious about Monat hair and skin care items.

    • I know some people who swear by Monat! I haven’t personally tried them but I really think it depends on your hair type and finding what works best with your kind of hair. Also, I like to switch up my products every few months as I find that my hair likes the variety.

  2. I have always had issues with deodorants; irritations, itching, and smelling even worse when I began to perspire. I also tried so many different brands, and types, to no avail. I finally switched to crystal deodorant. It’s been the best choice for me and my husband (he has always had irritation from deodorant as well). It’s basically just salt that kills the bacteria in your pits. The bacteria is what causes the bad odor, no bacteria, no odor. It really works! The crystal lasts more than a year, and it’s affordable, $5 Sprouts grocery brand.

    • Thanks for sharing your experience, Sandy! So awesome that the crystal works well for you. It didn’t work as well for me but our body’s chemistry is always changing so, who knows, maybe I could try it again. 🙂

  3. I use all Poofy Organics! They have every personal care product covered and it is hand made in small batches! I am a guide with them if anyone wants to check their stuff out: jodideluca.poofyorganics.com! They have deodorants, make-up, skin care, lotions, etc… nearly 500 products!

  4. http://Www.soapmestore.com for natural deodorant. Simple ingredients and essential oils only. The baking sodas can be a little irritating to sensitive skin, but not too horrible.

  5. MRS is a good cosmetic brand to switch to. I’ve had trouble finding affordable cosmetics to buy that are safe. Any ideas?

  6. Have you heard of Beauty Counter?

  7. Hi Kate, I’m currently trying to switch to a safer deodorant. Is there a brand you recommend? I’ve tried Schmidt’s, Tom’s, and currently one from Lush. I’ve experienced a LOT of irritation in the transition over the past few weeks. I know it’s normal for the body to detox in the process of transitioning, but my skin is still raw and inflamed. Any advice would be great! (I’ve switched to your shampoo and conditioner recommendations with lots of success – thanks!)

    • Hey Cassandra! Absolutely, check out this post I did all about natural deodorant: https://rootandrevel.com/test-drive-natural-deodorant/ I absolutely love Primal Pit Paste, though it can be a little irritating to the skin sometimes, too. One of the other brands in that story might be better for you. Or you could honestly try not wearing deodorant for a few weeks. I know it sounds crazy, but your body will readjust and if you’re eating mostly real, whole foods, you shouldn’t smell anyway 🙂

      • LOL, I am living in a country where everyone eats whole foods and many do not use deodorant. Living in a world of people not using deodorant is… smelly and sometime gagging : ) Try getting on a train with everyone holding the hand grips in the summertime! Ha ha ha. Primal Pit Paste is okay but a bit crumbly and so strong smelling. Maybe I should try other scents.

        • LOL! Yes, I’ve traveled to countries where people don’t seem to use deodorant… 😉 Yea, if you can get other natural brands where you live, you may need to try a few before finding one you like since everyone’s preferences and body chemistry is different.